A one-person studio, on purpose
Drawn by
About Fenwick Lane · est. on 10th Ave
Drawn by
hand.
Fenwick Lane is a small identity studio for the people who actually make the thing — the brewers, roasters, picklers and small-batch bakers who'd rather spend their day on the recipe than on the label. So we take the label.
01How it started
Since the first label
It began with one ruined run of labels
A friend's first batch of hot sauce went to print with a logo built in a slideshow tool — fuzzy at the edges, a barcode crammed into the wrong corner, ink that bled where the bottle curved. The recipe was excellent. The label looked like an apology. Fenwick Lane started so that wouldn't keep happening to good products.
Years later it's still the same promise: the people who make the food and drink deserve a label that's built to print specs the first time, by someone who'll be there when the proofs come back.
- ABuilt for makers, not big agencies or VC brands
- BOne studio, one set of hands — start to file delivery
- CEvery project drawn to a real print spec
“A label has about three seconds on a crowded shelf. My whole job is making those three seconds count — and making sure the file behind it doesn't fall apart at the press.”
— The studio, on what we actually do
02What we hold to
Four working principles, not a wall poster.
01
Constraints come first
The dieline, the legal panels, the bottler's specs — we gather those before we draw a single mark. Designing inside the real box means fewer surprises when the proof lands on your desk.
02
You keep everything
Editable source files, exported logos, a brand spec PDF — all yours, no subscriptions or licensing. We'd rather you never need to call us back than hold your assets hostage.
03
One voice, start to finish
No account manager relaying notes to a designer you'll never meet. You talk to the person drawing the label, every round. That's the whole reason this studio stays small.
04
Honest scope, honest price
Fixed scopes, quoted up front, billed by invoice. If your project doesn't fit a package, we say so and quote what it really takes. No hourly meter running in the background.
03Why food & drink only
We know this shelf
TTB and FDA panels, condensation-grade stock, spot colors that survive a clear label — these are second nature here because it's all we design for.
1
category, learned deeply — independent food & beverage, nothing else
Specialists, not generalists
A studio that does everything for everyone learns your industry on your dime. We don't. We've already made the mistakes on labels so your first run doesn't.
04The shape of the studio
Small, deliberate, and built to stay that way.
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01
A maker's studio, by a maker's logic
Fenwick Lane grew out of the kitchen-and-garage side of food, not a corporate design floor. The work still reflects that — practical, hands-on, allergic to fluff.
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02
One desk, no handoffs
Every project lives with one person from kickoff to print-ready file. Briefs don't get lost in translation because there's no one to translate them to.
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03
Capped, on purpose
We take a handful of projects at a time so each one gets real attention. If we're booked out, we'll tell you the next opening rather than overpromise a date.
Now you know us. Let's talk about your product.
Tell us what you're making and the shelf it's headed for. We'll book a free 30-minute scoping call — no obligation.
Request a quote
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Find the studio.
612 10th Ave SE, Ruskin · Wed–Sun 11am–7pm, Mon & Tue by appointment.
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